Thesaurus.com
When you're trying to write a good description, sometimes you can get stumped. If the word "bright" comes to mind with your item, you can type that in Thesaurus.com and it will suggest similar words, like radiant, lustrous, and scintillating. Thesaurus.com is great because it can help come up with synonyms that you'd never think of, and it can come up with a huge list of names that can help you name your item.

Named after food, smells, spices
These words can be powerful in describing an item. "Cocoa dust" sounds so much nicer than "brown". Linking items to tastes and smells will help customers remember your item and help them feel connected with it. I sell journals made from leather, and I'll sometimes say a journal smells of musky leather, and feels strong yet supple. Anything tht can help bring your item to "life" can help a customer fall in love with it.
Consider using names of spices (cinnamon, saffron, nutmeg, ginger) and foods (cream, oatmeal, raspberry, tangerine) in your item names or descriptions.
List of Culinary Herbs & Spices

People Names
There's no reason an item can't have a person's name! Consider looking at baby names and meanings. You can pick a name that relates to you item and explain why you chose it.
Baby name meanings

Color Names
Can't figure out quite what hue of blue it is? Want to be more descriptive than just "light green"? This list of colors on Wikipedia can be a great way to find names for the various shades in your item: List of Colors

Names from famous stories & literature
Romeo and Juliet. Alice in Wonderland. Edgar Allen Poe. The Secret Garden. Bella and Edward.
These figures all evoke different emotions from us-- from horror (Poe) to intense romance (twilight). Linking your item to thoughts and emotions will help bring it to life in a buyer's mind.

Emotions & Feelings

For some items, using emotions and feelings in the name can be quite effective. Words like "romance", "desire", "longing", "sorrow", and "euphoria" can give life to your items.